How does it spread?

Social networking concluded…………….

In this session lets have have a closer look at the basic types of social networking sites (now onwardswill be called socnet )and the way people use them. First lets start with a thought provoking example of a socnet called Gurgle ,which is a socnet for parents where they can talk or get knowledge about pregnancy, birth, and bringing up children.

On the broader grounds there are two types of socnets viz. internal social networking (ISN) and external social networking(ESN). ISN is the socnet which is created for a special purpose and is closed from the perspective of other people joining who are not involved in the purpose whereas ESN is an open ended socnet which is open to the entry of any one ,i.e free to all entrants and entries through a formal signup and add request.Usually socnets have disclaimers or so called privacy settings which are required to be followed.

Now lets talk about how we get connected on the socnet, this will be easier to discuss and understand after looking at following picture.

Here we can see that a person called dhun is friends with four people on the socnet. All are listed in the friend list of dhun and similarly dhun is listed in their friend list. When deepali logs in into the socnet she sees an interesting scrap or blog from subu ands wants to be friends with him, so she sends a friend request to him and on his acceptnce becomes a friend of him. Now she can interact with him through the socnet and the future prospects are boundless. Here its necessary to understand that two people who were totally unknown to each other have come to know and understand each other. Similarly if another person lets say narayani knows or is enlisted in the profile of subu, he can go through his profile to join and be friends with deepali.

A study by Sridhun Purushothaman, Final Year Marketing Student.

The Social Sites Network Movement.

The earliest example of social networking sites can be sites like Classmates.com and SixDegrees.com. But soon the suite followed were youngsters tried to remain in touch with each other even after their formal meeting,,and so came in the real online networking boom of orkut and myspace, which has engulfed people from all parts and walks of life.Then came in the online marriage matchmaking portals which did the task of getting people together for a lifelong basis. In this introductory part lets just have a look at the way people get hooked to the social networking sites and how their perceptions play an important role in their decisions of going further with the networking tools .

courtesy: Orchard

click on the picture for a larger image

The pros and cons of social networking are subjective and vary from person to person and in this era of online growth one can be quite imaginative. So lets use the social networking sites for creative work and its much required as being MBA grads we will soon set our foot on the holy war grounds called workplaces………….so lets look at the pic above and think about it.

A study by, Sridhun Purushothaman, Final year Marketing student.